Singles Day 2024 Sales Numbers. The lifestyle category grew 22% yoy and all other retail categories combined showed a 30% increase. Statistics for the last two singles’ day sales are hard to come by, as neither market leaders alibaba nor jd have.

Singles’ day is the world’s biggest shopping event, with sales estimated at $157 billion usd (1.1 trillion yuan) in 2022. Alibaba and jd keep gmv results for singles’ day 2022 and 2023 to themselves.